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Effects of Digital Transformation – Future or Fatigue?
Recently digital transformation is creating a new world of innovative solutions for lead generation services – sweeping through virtually every type of business. So much as it has become a driving force at the heart of many businesses.
The pandemic became the biggest driving force for the deployment of automation technologies for lead generation services delivery while being remote. Additionally, the mass resignations, redundancies, and labor shortage have made automation an absolute offset necessity for shrinkage in the workforce and maintaining supply chain constancy.
Digital Transformation – Fatigue or Future
Consumers are facing virtual and digital fatigue – and this will continue to impact, but how? How will the impact surge for businesses with human contact as their main thriving source – and how will the customer experience value be impacted?
In a modern world, everything can be automated, but should it be? That is the main question.
Let’s look into some benefits of digital transformation;
Benefits of Digital Transformation in Lead Generation Services
There are many benefits to digital transformation and, by extension –automation in B2C lead generation services and as well as in B2B lead generation services.
Automation is a perfect tool for fast-paced businesses that look to multiply productivity with efficacy. AI-driven models/robotics, e-Commerce lead generation services tooling, social media automation and marketing are only a few areas/applications where businesses and people can benefit from automation.
Savings
Aligning labor-intensive progressions boost efficiencies and greatly reduce costs.
Additionally, most software is available as SaaS, eliminating the need for investment in costly hardware. This reduces costs and frees up resources and time to let the staff focus on the bigger goals.
Scalable Solutions
Automating and standardizing processes across the platforms boosts the power to scale and help materialize exponential growth. Automation also allows us to see the work processes deeply – identify efficiencies, and streamline accordingly.
The transparency balloons up across the teams with integrated and standardized processes – making collaboration possible with increasing potential.
Customer Satisfaction
Customer experience and satisfaction becomes a key advantage of automation.
From multiple channels to engage through – the customers get greater convenience and choice for improving the overall buying process/experience. Customers can easily opt for the channels that suit them – such as a web or messaging chat, phone calls, and more.
Businesses and customers benefit from improved service with automated communications and service updates for lead generation services.
Employee Satisfaction
By automating repetitive daily and rather mundane tasks, including administration and data collection, your employees will have more time to utilize their skills creatively to add value to their specific roles. In addition to the fact that they also have tools that help them do their jobs effectively and easily – significantly increasing employee/employer satisfaction.
Is all of it too bright and shiny? Let’s look into some;
Common Risks to Digital Transformation
Even after stating many benefits of automation and, by extension, digital transformation – the reliance on technology and digital automation expose companies to an increased risk in some areas.
Privacy, data compliance and security
The collection of massive data amounts to an increase in responsibility for maintaining and keeping that data secure. According to surveys, a whopping 70% of businesses experience successful cyberattacks yearly.
Bad Implementation
When automating, some of the processes will come to face with efficiencies in the business – yet the automated processes must be optimized earlier. One should also remember to automate processes that need minimal human contact and are self-sufficient/straightforward, plus rule-based. Lacking the groundwork, automating the wrong or inefficient processes will do more harm than good.
Customer Experiences
Many studies have emphasized the importance of human interaction in affording a positive experience, so it is very important not to over-automate. Eliminating the human touch, the simple tasks can become frustrating – take the example of a chatbot that spits out irrelevant canned responses, etc.
Workforce Satisfaction
Recently employees have been dealing and working with a lot more technology, so there lies a risk that they feel isolated or constrained without human interaction – giving rise to mental health issues. Plus, an always-on technology-driven culture also impacts the work/life balance and mental well-being, with workers being bombarded with emails, notifications and messages outside the normal working day and often in the home.
The automation of operations/tasks doesn’t ever become a problem in itself. Still, some processes do need a human touch and understanding this is key for a successful implementation. It is important to ensure that the automation of processes is aligned with long-term strategic plans and commitments across platforms and organizations with the assignment of needed and appropriate resources.
Final Word for Digital Transformation
Digital transformation and automation for lead generation services have many promising benefits; however, inefficient practices can increase overheads and costs if done badly. As a business, it is also important to remember that over-automation can give rise to an impersonal customer experience – this is why it is best left to the professionals.
At Dialify, we offer automated lead generation services and customer/client contact services – we push forward a formula that focuses on moderation while maximizing the efficiency of business operations.
